Thoughts on a Slow Start to the New Year

Swallowtail Hill regulars will know that we’re all about tapping into life lived more slowly. We call it the S’Lowdown as it’s the special Swallowtail Hill flavour of taking things at a pace that doesn’t leave us frazzled and disconnected.

So I regularly disappear from socials – because if I’m entirely honest – being a slave to the scroll doesn’t really match up to our values and it’s all too easy to get sucked back in which definitely has an effect on my mood. 

Log Off and Look Up: Marketing Nature

This summer has been an eye opener. Not least because it’s been the most challenging one to date for our 14 year old business, but because it has made me question how we communicate the authentic appeal of Swallowtail Hill.

Waking From Hibernation

For the first time this winter we did something we should have been doing for years. We gave ourselves permission to S’Lowdown. Yep, the irony is not lost on us…